I'll
See your PARADIGM
and raise you an ISOQUANTIC SHIFT!
by Ted Bailey, CEO of the Imagination Factory
This is the first of two related articles. The
followup article can be found here
f
you have read any of my other articles, attended any of my multimedia/technology
seminars in the past, then you have more than likely heard me use
the term "Paradigm Shift" as it relates to the effect multimedia
is and will have on many aspect of our lives. Lately, it seems that
'everything' is being hyped as something that will cause a paradigm
shift. But the term "Isoquantic" as used by John Sculley (formerly
of Pepsi and Apple Computers fame) was a new one, even for a polyglot
like me who enjoys eclectic words. I was intrigued. Whaddesay?
f
you have read any of my other articles, attended any of my multimedia/technology
seminars in the past, then you have more than likely heard me use
the term "Paradigm Shift" as it relates to the effect multimedia
is and will have on many aspect of our lives. Lately, it seems that
'everything' is being hyped as something that will cause a paradigm
shift. But the term "Isoquantic" as used by John Sculley (formerly
of Pepsi and Apple Computers fame) was a new one, even for a polyglot
like me who enjoys eclectic words. I was intrigued. Whaddesay? 
