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 Everyone in business wants to know
where they stand with their clients. Many businesses mistakenly try to measure customer 'satisfaction', confusing it with customer 'loyalty' *.
Unfortunately, most customer satisfaction surveys are too long,
confusing, not germane, don't measure the right thing or take too much thought to be returned.
Because the Imagination Factory may have created a logo for you,
designed a brochure, developed a web presence or helped you launch an entire marketing
campaign or product, an IFI 'satisfaction survey' could easily fall into any of those categories above.
So, ours is simple - we've boiled it down to two (2) questions, that's it!
Simply stated, what we want to know is... "On a scale of 0 to 10,
how likely are you to recommend the Imagination Factory to friends, colleagues
or associates? and why?
These two simple but powerful questions tell us a 'loyalty' level (and a better measure of
whether we'll do more work together), and it gives us a better grasp of how you would
recommend us and/or how we can improve.
Naturally, we'd love to know who is filling out this form, but unless you enter
your company and email, we won't know. It is completely optional.
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